Define Your Brand’s Core

Create a brand purpose, mission, and value statement for a hypothetical or real brand.

UX Audit of a Brand

Choose a brand and evaluate its user experience across touchpoints.

Design a Brand Experience Map

Map out the customer journey for a brand integrating key UX touchpoints.

Brand and UX Evaluation Report

Prepare a report analyzing a brand’s strategy and UX impact with metric suggestions.

Create a Storyboard for a Brand Experience

Develop a storyboard that uses storytelling to enhance user engagement for a brand.

Research Competitor Ads

Identify and analyze 3 ads from competitors on Google, Facebook, or Instagram. Note what you liked

Create a Google Search Ad Mockup

Using keyword research tools, draft a search ad with headlines, descriptions, and keywords for your business.

Design a Facebook & Instagram Ad Campaign

Plan and storyboard one ad campaign including target audience, ad creative, and copy.

Optimize an Existing Campaign

Choose a real or hypothetical ad campaign and propose three optimizations based on performance metrics.

Prepare an Ad Performance Report

Create a detailed report on an ad campaign’s performance, including recommendations for next steps.

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Centro Juvenil Salesiano FUSALMO.
Intersección Carretera a San Miguel y Calle a Tonacatepeque después del Paso a desnivel de Unicentro Soyapango, San Salvador, El Salvador.

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